Contents
- What Are QR Codes in Concours Pro?
- How to Create a QR Code for Your Website
- Customising Your QR Code
- Tracking QR Code Performance
- Practical Ways to Use QR Codes
What Are QR Codes in Concours Pro?
Concours Pro lets you whip up custom QR codes to connect your customers with your website or other digital assets, like review platforms. These dynamic QR codes are a breeze to create and can be tailored to match your brand. They’re perfect for boosting customer engagement, whether you’re directing folks to your site, a booking page, or a review form. Plus, they slot seamlessly into your marketing efforts, saving you time and effort.
How to Create a QR Code for Your Website
Setting up a QR code to link to your website is straightforward. Here’s how:
- Head to Sites in Concours Pro, then click QR Codes and select Create QR Code.
- Give your QR code a name (e.g., “Website Redirect”) and choose Website as the QR type. Hit Next.
- Pop in your website URL. You can tweak this URL later if you need to point users somewhere else.
- Hit Save to finalise your QR code. You’re done!
Once saved, you can download the QR code as a PNG file to print or share digitally.
Customising Your QR Code
Make your QR code stand out by tailoring its look to match your brand. Here’s what you can do:
- Colours: Change the background, dots, marker border, and centre colours. For example, swap a white background for blue or make the dots yellow for a bold look.
- Shape and Form: Pick from different dot styles to adjust how pixelated or smooth your QR code looks. You can also set the marker border and centre to square, round, or dot shapes.
- Logo: Upload your own logo from your media library to sit in the centre of the QR code. Alternatively, choose from built-in icons (e.g., a WhatsApp logo if linking to a chat).
- Background Image: Add a background image from your media library and adjust its transparency for a subtle or striking effect.
Before saving, test your QR code to ensure it scans correctly. You can download it as a PNG for use on business cards, posters, or tables at your venue. If you need to tweak it later, just click Edit to update the URL or design without reprinting.
Tracking QR Code Performance
Want to know how your QR code is performing? Concours Pro’s analytics have you covered:
- Go to QR Codes and click Analytics to see data for all your QR codes.
- Select a specific QR code from the dropdown menu to view its stats.
- Check Total Scans (all scans, including repeats) and Unique Scans (distinct users) to gauge engagement.
- Filter by date range to see scans for a specific day, week, or campaign period.
For a deeper dive into the stats, click the info icon in the analytics section for a detailed breakdown. This helps you make smart, data-driven decisions about your campaigns.
Practical Ways to Use QR Codes
QR codes are a versatile tool for engaging customers. Here are some ways to use them:
- Direct to Your Website: Link to your homepage, a booking page, or a special offer to drive traffic and conversions.
- Collect Reviews: Create a QR code linking to your Google or Facebook review page (ensure your account is connected under Reputation). Place it on tables or receipts to encourage feedback, as supported by Concours Pro’s Reviews QR feature.
- Run Campaigns: Use QR codes for marketing campaigns, like influencer promotions. Share them on social media or print them on posters to track leads and measure success.
- Flexible Updates: Change the linked URL anytime without redesigning the QR code. For example, update a Christmas campaign QR to a new offer next year without reprinting.
QR codes help you connect with customers effortlessly, whether they’re scanning at your venue or online. They’re a simple way to boost engagement and streamline your operations.
