Contents
- What is a Brand Board?
- Why You Need a Brand Board
- How to Create your Design Kit
- How to Create your Brand Voice
- FAQs
What is a Brand Board?
Concours Pro’s Brand Boards are an organisational tool designed to keep your brand’s identity and voice consistent and organised. It creates a collection of all your commonly used design elements and content creation guidelines for use by yourself, your AI or staff.
Brand boards are comprised of two sections, a Design Kit, and a Brand Voice.
Why You Need a Brand Board
A Brand Board helps you centralise your visual elements, such as logos and fonts, ensuring your brand looks the same across all platforms, including emails, websites, and social media. It also controls your guidelines for written content ensuring all content created is in line with your business objectives.
By having everything stored in one place, a Brand Board saves you time from searching for graphic elements or content guidelines. It streamlines the creation of new content.
How to Create Your Design Kit
- Go to Marketing > Brand Boards > Design Kit.
- Click the Add Design Kit button to start a fresh brand board.
- Choose a template or create a blank board by selecting Continue.
Add Your Logo
Click the edit icon in the logo section.
Upload up to two logos from your media library.
Add Your Brand Colours
In the Colours section, click Add to input your brand colours.
You can add up to 10 colours (the board will always display at least two).
Edit and rename each colour as needed.
Set Up Your Fonts
In the Typography section, click Add to select up to five fonts for your brand.
Choose fonts from the drop-down list for each slot.
Once you’ve added your logo, colours, and fonts, your Design Kit is complete. This will allow you to quickly and consistently apply your brand’s visual elements across your marketing materials.
How to Create Your Brand Voice
- Go to Marketing > Brand Boards > Brand Voice.
- Click the Add Brand Voice button to start a fresh brand board.
- Click Start From Scratch (Text or URL auto-fill using scraped data coming soon).
In the next screen you define the guidelines for your written content creation.
These include the following:
- Brand Name – Name of the Brand, Company or Account
- Type of Business – e.g., Restaurant, Food Delivery, Catering, etc.
- Company Website
- Company Email
- Company Address
- Phone Number
- Business Hours – eg. Monday – Friday 8 AM – 5 PM, Saturday – Sunday Closed
- Tone of Voice – Choose a tone that aligns with how you want your audience to perceive your brand. Choose From:
- Professional
- Friendly
- Trustworthy
- Confident
- Engaging
- Empathetic
- Innovative
- Target Audience – Describe your ideal audience (e.g., young professionals, small business owners)
- Customer Pain Point – Describe what problems or frustrations does your audience face?
- Brand Promise – Summarize how your brand benefits your audience
- Brand Values – Highlight what your brand opposes (e.g., poor customer service, inefficiency)
- What does your brand do? – What do you offer? Share a bit about the services or products your brand provides.
- What makes you better than competitors? – Highlight your biggest advantage (e.g., better pricing, superior customer service, exclusive features)
- Unique Selling Proposition – State what makes your brand stand out
- Risks of Inaction – What happens if your audience doesn’t take action? (e.g., lost time, higher costs, missed opportunities)
- Call to Action – Describe the action you want users to take (e.g., book a ride, sign up)
FAQs
Will changing colours in the brand board affect existing emails or funnels?
No, updating the brand colours will only affect future designs. Existing emails or funnels won’t be updated automatically.
How many colours and fonts can I add to a board?
You can add up to 10 colours, 5 fonts, and 2 logos to each brand board.
Where will I see the logos I’ve added?
The logos will be stored in a folder within your media library, named after the brand board. You can also delete older logos from the library if needed.
