Contents
- What is Email Deliverability and Why is it Important?
- Sender Reputation
- Subscriber Engagement
- List Health
- Consistency
- Content
- Summary
What is Email Deliverability and Why is it Important?
Email deliverability refers to the percentage of emails that reach Subscribers’ inboxes instead of their spam folders. It’s crucial for ensuring your email marketing efforts with Concours Pro are seen and effective.
Sender Reputation
Email providers calculate a reputation score for your sending domain, similar to a credit score. This score, based on factors such as user engagement, determines whether your emails are delivered to the inbox or the spam folder.
Subscriber Engagement
Subscriber interactions with your emails significantly impact your sender reputation. Positive engagement improves your score, while negative interactions can harm it.
List Health
- Import only those Subscribers who have opted-in to receive your marketing emails. As is usually the case in marketing, quality is way more important than quantity.
- Secure your Concours Pro subscription forms using double opt-in or ReCaptcha to prevent bot signups.
- Regularly prune your Concours Pro contact list to remove inactive Subscribers and maintain a healthy engagement rate.
Consistency
Maintain consistent sending patterns to avoid being flagged as spam. Key factors include:
- Sending Domain: Use a recognized, branded domain to maintain trust.
- Volume: Avoid large fluctuations in email volume. Don’t start too fast.
- Frequency: Send emails regularly but not too frequently. Allow Subscribers to choose their email frequency preferences.
Content
While content is less critical than consistency, it still plays a role in deliverability:
- Don’t Use Link Shorteners: Such as TinyURL or Bityly – They can be associated with spam.
- Language: Avoid overly promotional or urgent language.
- Image-to-Text Ratio: Avoid large images, and ensure your emails are informative even if images don’t load.
- Avoid Gimmicks: Be honest and straightforward to maintain trust.
- Encourage Engagement: Prompt Subscribers to interact authentically with your emails.
Summary
To achieve high deliverability, focus on building a list of engaged subscribers, maintaining a consistent sending pattern, and crafting authentic, engaging content.
