How List-Unsubscribe Helps Email Deliverability in Concours Pro

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What is the list-unsubscribe header?

The list-unsubscribe header is an additional ‘unsubscribe’ link added by major email providers like Gmail and Outlook. This feature allows recipients to easily opt out of receiving emails without having to search for an unsubscribe link within the email body.

Why a list-unsubscribe header is good for email deliverability

Including a list-unsubscribe header improves email deliverability by providing a straightforward way for subscribers to opt out, thus reducing complaints. This option is preferable as it prevents users from marking emails as spam, which can harm your sender reputation.

Can it be disabled?

No, the list-unsubscribe header cannot be disabled as it is part of an industry standard (RFC).

Why I’m not getting the unsubscribe option in the email header?

The unsubscribe option is only available for senders with a high reputation. This feature is selectively offered to ensure that unsubscribe requests are honored and not exploited by spammers. Over time, as more senders are trusted, this option will become more widely available.

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