Contents Overview In email marketing, it’s vital to have accurate data for assessing your audience’s engagement. Sometimes, automated bots can interact with emails, distorting key metrics like open rates and click-through rates. To address this, Concours Pro has introduced a
Contents What is a Brand Board? A brand board is a tool designed to keep your brand’s visual identity consistent and organised. It gathers your design elements like colours, fonts, and logos, ensuring uniformity across emails, websites, and funnels. Why
Contents Which email address will be used for sending? When sending emails through Concours Pro, the email address used as the sender depends on whether the contact is assigned to a user or not. For manual emails, the logged-in user’s
Contents Feature Overview The Concours Pro Email Risk Assessment Tool is a powerful feature designed to help you optimise email deliverability. By analysing your imported contact lists, the tool categorises emails based on deliverability risk, allowing you to improve your
Contents What is Email Validation? Concours Pro’s email validation feature checks the validity of email addresses to ensure deliverabilty. Email validation checks for: Email validation is highly recommended as it improves delivery rates and list hygiene, boosts email marketing metrics
Contents Email Bounces Email Bounces happen when emails fail to be delivered. There are two types: hard bounces, which occur when an email address doesn’t exist, and soft bounces, which are temporary failures due to issues like full mailboxes or
This guide is designed to help new Concours Pro users ensure their emails reach the inbox instead of the spam folder. By following these best practices and warm-up techniques, you can start off by building good email deliverability and maintain
Contents Why Compliance Matters – Google and Yahoo Requirements As of February 2024, two of the largest free email providers, Google and Yahoo, have implemented stringent requirements for email senders to reduce spam and enhance security. Adhering to these standards
Contents What is a Dedicated Sending Domain and Why Do I Need One? A dedicated sending domain allows your emails to appear as if they’re coming directly from your business, helping maintain a good reputation with email services. By default,
From February 2024, Gmail and Yahoo will require all senders to have DKIM and DMARC authentication in their emails. It is our recommnendation that all senders of email in Concours Pro, no matter if it is bulk marketing email or
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