Contents
- Why This Playbook Matters for You
- Get Found on Google Searches
- Enhance Your Website to Win More Jobs
- Never Miss a Lead Again
- Engage Customers Instantly with Live Chat
- Centralise Your Messages with Unified Inbox
- Automate Your Follow-Ups
- Build a Rock-Solid Reputation
- Run Your Day-to-Day Like a Pro
- Keep Your Cash Flow Steady
- Next Steps
Why This Playbook Matters for You
As a solo electrician — or one with a small handful of employees — you’re busy working on jobs, keeping customers safe and happy. To keep those jobs rolling in, you need tools that save you time, capture leads, and build your reputation without drowning you in admin.
Concours Pro is designed to do exactly that, streamlining your work and growing your business, even while you’re on the tools all day.
This playbook shows you how to grow, by getting more jobs, being more efficient with your admin, and maximising your cashflow.
This is how it’s done:
- Get found on Google.
- Enhance your website.
- Maximise your leads.
- Engage customers instantly.
- Automate follow-ups.
- Boost your reputation.
- Shine on social media.
- Centralise messages.
- Run your operations smoothly.
- Keep the cash flowing.
Read on to learn about many Concours Pro features including Conversation AI, Missed Call Text Back, and Website Live Chat Widget, which you can use to save hours and win more jobs.
Get Found on Google Searches
When potential customers search “Electrician near me” you need to be near the top of Google results, or you’re losing jobs, simple as that. Concours Pro helps you rank higher, with reviews being the key to local search success.
- Stack up reviews: Reviews are Google’s top ranking factor for local businesses. Use Concours Pro’s Review Requests to send SMS or email review requests after every job. More 5-star reviews mean higher rankings and more calls.
- Polish your Google Business Profile: Ensure your name, address, and phone match your website. Add service areas like “Brisbane” or “Gold Coast” to appear in local searches.
- Use location keywords: Include your city (e.g., “Perth Electrician”) in your profile to boost visibility for local searches.
Why It Matters
Google prioritises businesses with frequent, positive reviews—studies show 5+ reviews can lift your ranking by up to 10 spots. Concours Pro simplifies review collection, saving you time and driving more incoming calls.
Enhance Your Website to Win More Jobs
Your website is your 24/7 lead generator, but it needs to convert visitors into customers.
If you don’t have a site, Concours Pro’s Website Builder offers tradie-friendly DIY templates, or contact us and we can build one for you.
Here’s how to make your website work harder:
- Add a chat widget: Install the Concours Pro Website Live Chat Widget (covered below) to let customers message you instantly.
- Showcase reviews: Embed a reviews widget from our Reputation Management feature, showcasing your 5-star service to build trust and improve Google rankings.
- Add lead forms: Use Concours Pro Forms to create “Get a Free Quote” forms that feed customer details directly into your Customer Resource Management (CRM) system.
Why It Matters
A website with clear forms and instant response tools can double your lead conversion rate, saving you time chasing jobs and filling your schedule faster. It means more incoming leads from the same amount of website visits.
Never Miss a Lead Again
Every missed call is a lost job. Concours Pro’s Missed Call Text Back ensures you reclaim those opportunities, even when you’re uncontactable on site.
- If you miss a call, Missed Call Text Back sends back an instant SMS to the caller: “Sorry, we missed your call. How can we help?”
You can even customise the message to include your business name or a specific offer, like a free quote.
For example, you’re on a job when a potential customer calls about a new project. You can’t answer so Concours Pro texts them, and they reply with details. You have started the conversation, saving a lead that otherwise would have gone down the drain.
Link Concours Pro’s Conversation AI Chatbot to your SMS so the AI takes over the conversation for you, answering questions and booking them into your calendar.
The job is secured without you lifting a finger, saving you time and growing your revenue.
Why It Matters
Research shows 50% of missed calls go to the next business on Google. Missed Call Text Back reclaims up to 50% of those by engaging customers instantly, boosting your booking rate by 30%.
Engage Customers Instantly with Live Chat
Customers want fast answers, even when you’re on a job. The Website Live Chat Widget lets you connect with website visitors in real time or follow up later, keeping leads engaged.
- Install the widget: Add the Website Live Chat Widget to your site in minutes, enabling customers to message you from any page.
- Reply live or later: Respond when free, or collect their mobile number to continue via SMS, all synced to your Unified Inbox.
- Keep the conversation going: Unlike basic web chats, SMS follow-ups ensure you don’t lose leads when customers leave your site.
- Let AI take over: The Conversation AI Chatbot answers common questions or books a job, 24/7, without your input. Read on below for more details.
Why it matters: Responding within 5 minutes can increase bookings by 80%. The Website Live Chat Widget saves you hours on follow-ups and drives more jobs.
Centralise Your Messages with Unified Inbox
Juggling calls, texts, emails, and social media messages is a nightmare when you’re on the tools. Concours Pro’s Unified Inbox simplifies it for you, bringing everything into one place.
- Sync all channels: Pull in calls, SMS, emails (Gmail/Outlook), and social media messages (e.g., Facebook Messenger & Instagram DMs) to reply from one interface.
- Respond anywhere: Use the Desktop & Mobile Apps to manage messages from the road or home, staying on top of customer enquiries.
- Even better, train the Conversation AI Chatbot to answer questions for you and put your customer communications on auto-pilot. Read on below for more details.
Why It Matters
The Unified Inbox saves hours a week by eliminating the need to check multiple apps, letting you respond faster, keeping customers happy.
Automate Your Follow-Ups
As an Electrician, the time taken chasing the next job is time away from where you’re actually making money – On the tools.
Concours Pro’s Conversation AI Chatbot automates customer interactions, answering questions and booking jobs directly into your calendar, so you can focus on work while your schedule fills up. I’m not at all exaggerating when I say it’s a game-changer. It truly is.
- Instant, Smart Responses: Conversation AI Handles enquiries 24/7, giving the right answers all the time, ensuring customers get quick, relevant replies. No more answering the same questions day after day – It’s time to reclaim your afternoons!
- Seamless Calendar Booking: Conversation AI Integrates with your calendar to provide potential customers with booking links for available slots. It can even discuss availability and book the job directly in your calendar without the customer even needing to visit the booking link. No more double bookings, keeping your schedule tight and full.
- Handles Common Questions: Conversation AI learns your business from your pre-set FAQs, or from your website to answer common queries like “How much do you charge?” or “Do you service my suburb?” delivering consistent, accurate responses without any input from you.
- Multi-Channel Reach: Conversation AI engages customers via SMS, Facebook Messenger, Instagram DMs and Website Live Chat meeting them where they are for effortless communication.
- Real-World Impact: For example, a potential customer texts about a job while you’re on-site. Conversation AI asks about their needs, answers their questions, discusses availability, and secures a slot in your calendar, all without interrupting your day.
Why It Matters
Conversation AI acts like a 24/7 assistant, managing 80% of routine inquiries, saving you many hours a week, and boosting bookings on auto-pilot. It keeps your calendar full, reduces admin time, and drives revenue while you stay focused on the job.
Build a Rock-Solid Reputation
Happy customers are your biggest fans. Concours Pro turns satisfied customers into 5-star reviews and repeat business, enhancing your Google rankings and building trust.
- Request reviews: Use Review Requests to send SMS or email prompts for a review after a job: “Happy with our work? Please leave a quick Google review!”. If you’re using Concours Pro’s Invoicing feature they’re sent automatically upon invoice payment.
- AI responses: Concours Pro’s Reputation Management uses AI to auto-reply to reviews, keeping it professional, saving time and further boosting the impact your reviews have.
- Show off reviews: Add a reviews widget to your website to show off your reputation, build trust and improve SEO.
- Handle fake reviews: Use Reputation Management to dispute dodgy Google reviews and protect your reputation.
Why It Matters
Reviews drive 60% of local SEO rankings. Concours Pro makes collecting and managing them effortless, saving hours and landing more jobs through increased visibility and trust.
Run Your Day-to-Day Like a Pro
When it’s just you handling the admin side of your business, it means juggling customers, invoices, and schedules. Concours Pro cuts admin time so you can focus on getting the jobs done.
- Manage customers: Use Concours Pro’s Customer Resource Management (CRM) system to keep customer details, notes, and tasks in one place, keeping you organised and on track.
- Send invoices: Create tax invoices with our Invoicing feature and send them via SMS or email, with Text-To-Pay for fast payments.
- Reduce no-shows: Send Automated Appointment Reminders via SMS or email to ensure customers are there when you arrive, saving wasted trips.
- Work anywhere: Use both the Desktop & Mobile Apps to check in from home or on the road, boosting responsiveness.
- Sync tools: Integrations like Google Calendar, Outlook or Quickbooks keep your schedule and books in sync, cutting admin time significantly.
Why It Matters
Streamlining admin frees up hours a week, letting you take on more jobs or enjoy a bit of downtime while keeping your business running smoothly.
Keep Your Cash Flow Steady
Steady cash flow is critical for a solo sparky. Concours Pro makes getting paid faster and easier.
- Get paid quick: Use Text-To-Pay to send SMS payment links, letting customers pay by card to your Stripe account in seconds.
- Easy invoicing: Create professional tax invoices, including ABN and GST, and send via SMS or email in under a minute.
- Track payments: Monitor who’s paid, and automatically send email and SMS reminders, avoiding time wasted chasing late payers.
Why It Matters
Getting paid 30% faster and tracking cash flow without spreadsheets saves you hours and stress, letting you focus on growing your business.
Next Steps
Ready to grow further? Concours Pro will get you there.
Boost Your Online Presence with Social Media Scheduling and AI Content Creation
Concours Pro’s tools make it quick and easy to dominate on social media.
Why It Matters
Consistent posts and fast responses build trust and keep you top of mind. Content AI and Social Media Scheduler let you maintain a professional online presence in minutes, driving enquiries without extra work.
Get Seen with Google Ads Managed Campaigns
Our Google Ads managed campaigns are consistently the best way to quickly increase your exposure, incoming enquiries and revenue.
Why It Matters
Google Ads can double your leads with zero time and effort from you, letting you scale your business while Concours Pro handles the enquiries.
