Contents
- Why Compliance Matters – Google and Yahoo Requirements
- Create a Branded Sending Domain
- Setting Up DMARC Authentication
- Maintaining Brand Consistency
- Avoid Misleading “From” Headers
- Providing an Easy Unsubscribe Option
- Managing Your Spam Complaint Rate
Why Compliance Matters – Google and Yahoo Requirements
As of February 2024, two of the largest free email providers, Google and Yahoo, have implemented stringent requirements for email senders to reduce spam and enhance security. Adhering to these standards is crucial for avoiding spam filters and ensuring your emails reach their intended recipients.
This article outlines how to meet these requirements. It may seem as though theres suddenly a sizeable task on our hands to tighten up email sending practices, but in reality those of you who have been doing email marketing for any length of time know that these requirements have been best practices for the majority of the last decade.
Create a Branded Sending Domain
Using a branded sending domain helps improve your email deliverability and eliminates “sent via” disclaimers. It’s important to gradually warm up your domain to establish a solid sending reputation.
Read More: Setting Up a Dedicated Email Sending Domain in Concours Pro.
Setting Up DMARC Authentication
DMARC (Domain-based Message Authentication, Reporting & Conformance) helps protect your domain from unauthorized use. Start with a basic ‘p=none’ policy and consider stricter settings for enhanced security.
Read More: Email Authentication for Concours Pro: DMARC, DKIM & SPF.
Maintaining Brand Consistency
Ensure your “from” address matches your domain to build trust and comply with DMARC guidelines. This alignment helps maintain a consistent brand identity in your emails.
Avoid Misleading “From” Headers
Using Gmail or Yahoo addresses in your “from” headers without sending from these domains can cause deliverability issues. Ensure your email headers accurately reflect your sending domain.
Providing an Easy Unsubscribe Option
Make it easy for recipients to opt-out by including a clear unsubscribe link in your emails. This practice is crucial for compliance and helps maintain a positive sender reputation.
Read More: Setting Up Unsubscribe Links for Concours Pro Marketing Emails.
Managing Your Spam Complaint Rate
Keeping your spam complaint rate below 0.30% is essential for maintaining good deliverability. Review your campaign statistics in Concours Pro and use external tools like Google Postmaster to monitor and manage your sender reputation.
