Contents
- Feature Overview
- Risk Categories
- Use Cases
- Using the Tool
- Example of Risk Analysis Email
- Understanding the Risk Assessment Tab
- FAQs
Feature Overview
The Concours Pro Email Risk Assessment Tool is a powerful feature designed to help you optimise email deliverability. By analysing your imported contact lists, the tool categorises emails based on deliverability risk, allowing you to improve your email marketing outcomes by minimising bounce rates and enhancing overall reach.
Risk Categories
Emails are categorised into four risk levels:
- High: Likely undeliverable, often due to non-existent accounts or full mailboxes.
- Medium: Uncertain deliverability, often due to ambiguous server responses or catch-all domains.
- Low: Likely deliverable, with positive server validation.
- Unknown: Could not be validated due to server errors or other issues.
Use Cases
The tool is useful in various scenarios, such as cleaning email lists for marketing campaigns, validating user registrations, and ensuring up-to-date CRM data. It’s also valuable for e-commerce, community updates, educational communications, and research surveys.
Using the Tool
When you import a CSV into the CRM, the tool will automatically analyse the email addresses if your account is on the Concours Pro SMTP and email validation is not yet enabled. You will receive a popup and an email summarising the analysis and encouraging you to enable email verification.
Example of Risk Analysis Email
An example email might look like this:
Subject: Risk Analysis of Your Contact Import
Hi [Your Business Name],
We've analysed your recent contact import:
Deliverable: 71.84%
High Risk: 17.81%
Consider enabling email validation to avoid sending to invalid addresses.
Best regards,
Juice Digital
Understanding the Risk Assessment Tab
In the Risk Assessment tab under Settings > Email Services > Risk Assessment, you’ll find historical data on your email verifications, including the percentage of deliverable, undeliverable, and unknown emails, along with the date and time each job was processed.
FAQs
- What does the Deliverable percentage mean? It shows the proportion of emails verified as valid.
- Why are some emails Deliverable but still bounce? Bounces can occur due to issues like full mailboxes or temporary server unavailability.
- Can I re-run the verification for a batch? Yes, you can re-run the verification if needed.
- How often should I verify my email lists? It’s best to verify before major campaigns to maintain high deliverability rates.
