Setting Up Unsubscribe Links for Concours Pro Marketing Emails

Contents

• How to Enable the Default Unsubscribe Link
• Customizing the Default Unsubscribe Link
• Ways to Add the Unsubscribe Link
• Why Do I Need to Include an Unsubscribe Link
• Benefits of having an Unsubscribe Link
• FAQs

How to Enable the Default Unsubscribe Link

The default unsubscribe link is only applicable to users of Concours Pro’s LeadConnector email system.

To manage the default unsubscribe link in your emails:

1. Go Settings > Business Profile.
2. In the General section, you can toggle the unsubscribe link ON / OFF.

Remember, if you disable this option, ensure all emails have an unsubscribe link to prevent issues with email compliance and potential suspension due to spam complaints.

Customizing the Default Unsubscribe Link

Click Customize to edit your unsubscribe message. This allows for branding consistency and clearer instructions for your subscribers.

Ways to Add the Unsubscribe Link

• Directly add an unsubscribe tag: Insert an unsubscribe tag, {{email.unsubscribe_link}}, in each email template to provide an opt-out option.
• Enable global unsubscribe: Set a global unsubscribe option that applies to all outgoing emails, eliminating the need to include a tag in each template.

Why Do I Need to Include an Unsubscribe Link

Including an unsubscribe link is required under the Australian legislation, the Spam act, and also in most global regions such as the US and EU. Compliance is crucial to avoid legal issues and maintain good standing with your audience.

Benefits of having an Unsubscribe Link

• Reduce frustration: Allow subscribers to leave your list easily, which reduces the chance of them marking your emails as spam.
• Gather feedback: Use the unsubscribe process to collect insights on why people are opting out, helping you refine your email strategy.
• Improve deliverability: Including an unsubscribe link can increase the likelihood of your emails reaching the inbox instead of the spam folder.
• Comply with regulations: Stay in line with international laws governing email marketing by including an easy-to-find unsubscribe option.

FAQs

How to remove the default unsubscribe link added at the footer?

To adjust or remove the default footer link, go to Account > Settings > Business Profile > General. Here, you can customize the opt-out message.

What happens if my email already has an unsubscribe link?

If your email template already includes an unsubscribe link, another one will be added automatically unless you disable the default option.

Does this feature apply to manual emails?

This setting does not apply to test or one-to-one conversation emails. Only marketing emails sent through Concours Pro are affected.